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Heatmaps are visual representations of data showing how users interact with a website. They use colors to represent the intensity of user activity, such as clicks, scrolls, and mouse movements. Heatmaps help identify which areas of a page attract the most attention and which are ignored.
Heatmaps provide valuable insights into user behavior, helping designers understand how users navigate a site and which elements are most engaging. They can identify usability issues, such as overlooked CTAs or confusing layouts, and guide design improvements to enhance user experience.
Creating heatmaps involves using tools like Hotjar, Crazy Egg, or Mouseflow. These tools track user interactions and generate heatmaps that visualize the data. You can integrate these tools with your Webflow site by adding their tracking codes to the custom code section of your project settings.
Wized can enhance heatmaps by allowing for real-time data visualization and interaction tracking. Use Wized to create custom heatmaps that update dynamically based on user behavior. This can provide deeper insights and more actionable data for improving your website’s design and usability.
To effectively use heatmaps, focus on key pages like landing pages, product pages, and forms. Analyze the data to identify patterns and areas for improvement. Combine heatmap data with other analytics tools to get a comprehensive understanding of user behavior. Regularly update and review your heatmaps to track changes over time.
