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glossary
A/B Testing
Testing different versions of a web page to see which performs better in terms of user engagement and conversion.
API Integration
Connecting different software applications through their APIs to enable them to work together.
API Keys
Keys used to authenticate API requests, ensuring secure communication between applications.
Analytics
Collecting and analyzing data about website visitors and performance to inform decision-making.
Automation
Using technology to perform tasks automatically without human intervention.
Back-End Development
Development focused on the server-side aspects of a website, such as databases and server logic.
CMS (Content Management System)
A system for managing digital content, allowing multiple contributors to create, edit, and publish content.
CMS Collections
Groups of related content items in a Webflow CMS, allowing for dynamic content management.
CSS
A stylesheet language used to describe the presentation of a document written in HTML or XML.
CSS Grid
A CSS layout system for creating complex web layouts with ease, using a grid-based approach.
Call to Action (CTA)
Elements on a web page that prompt users to take a specific action, such as "Buy Now" buttons.
Click Rate
The percentage of people who click on a link or advertisement, a key metric in digital marketing.
ClientFirst
A Webflow framework for naming conventions and project organization to streamline development.
Conditional Visibility
Displaying or hiding content based on specific conditions, such as user roles or actions.
Content Management
Organizing, storing, and retrieving website content, often using a CMS.
Conversion
The process of converting website visitors into customers, often measured by the completion of desired actions.
Conversion Rate Optimization
Improving the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Cross-Browser Compatibility
Making sure websites work properly across different web browsers and versions.
Custom Code
Custom programming added to Webflow sites to extend functionality beyond built-in features.
Custom Domains
Personalized website addresses that enhance branding and user experience.
Custom Fields
Custom fields used to store additional information in Webflow, allowing for flexible content management.
Customer Accounts
User accounts that store customer information and order history, enabling personalized experiences.
Data Export
Exporting data from a website for use in other applications or analysis.
Domain Management
Managing domain names for websites, including registration, renewal, and DNS settings.
Dynamic Content
Content on a website that changes based on user interactions, providing a personalized experience.
E-commerce
Selling products or services online through a website, including product listings, shopping carts, and payment processing.
E-commerce in New Zealand with Webflow
Using Webflow's e-commerce features to create online stores tailored for the New Zealand market.
Ecommerce Checkout
The final step of the e-commerce process where customers complete their purchase, including payment and confirmation.
Email Automation
Automating email communications based on user actions, such as purchase confirmations or abandoned cart reminders.
Figma
A cloud-based design tool for creating user interfaces and prototypes with real-time collaboration.
Figma to Webflow Workflow
A design and development process that involves creating designs in Figma and then translating them into functional websites using Webflow.
Finsweet
A Webflow development agency known for their tutorials, resources, and tools for extending Webflow's functionality.
Flexbox
A CSS layout model for creating flexible and responsive designs that adapt to different screen sizes.
Flowbase
A provider of high-quality Webflow templates and UI kits.
Form Submissions
Capturing and storing user-submitted information on a website, such as contact forms or surveys.
Front-End Development
Development focused on the parts of a website that users interact with, such as HTML, CSS, and JavaScript.
Funnel Optimization
Improving the stages in a user's journey to increase conversions, from initial awareness to final purchase.
GSAP (GreenSock Animation Platform)
A JavaScript library for creating high-performance animations that work in all major browsers.
Google Tag Manager
A tool to manage and deploy marketing tags on a website without code.
HTML
The standard markup language used for creating web pages and web applications.
Headless CMS
A content management system that separates the content repository from the presentation layer, delivering content through APIs.
Heatmaps
Visual representations of data showing how users interact with a website, often used to identify areas for improvement.
Information Architecture
Organizing and structuring content on a website to ensure it is easy to find and understand.
Interactive Design
Designing websites to be engaging and interactive for users, using animations and interactive elements.
JavaScript
A programming language that enables interactive web pages and dynamic content.
Landing Pages
Standalone web pages created for marketing campaigns, designed to capture leads or drive conversions.
Lead Magnets
Incentives offered to visitors in exchange for their contact information, used in marketing to generate leads.
Localization in Webflow
Techniques and features in Webflow that allow for website localization, particularly for New Zealand audiences.
Lottie Animations
Animations created using the Lottie library, allowing for scalable and high-quality animations.
Low-Code
Building applications with minimal coding required, using platforms that offer pre-built functionality.
Membership Sites
Websites that offer exclusive content or features to members, often requiring a subscription.
Memberstack
A platform that adds user authentication, memberships, and subscriptions to Webflow sites.
Microinteractions
Small animations that provide feedback and enhance user experience, such as button hover effects.
Multi-Step Forms
Forms that progress through multiple steps to collect information from users, improving completion rates.
No-Code
Building applications without writing code, using visual development tools.
Optibase
A design or optimization tool used within Webflow (hypothetical, as no specific tool by this name is known).
Payment Gateways
Services that process online payments for e-commerce transactions, ensuring secure and efficient transactions.
Performance Optimization
Enhancing website performance and speed to improve user experience and search engine rankings.
Progressive Web Apps (PWAs)
Web applications that use modern web capabilities to deliver an app-like experience to users.
Prototyping
Creating early models of a product to test concepts and gather feedback before full-scale development.
REST APIs
Web services that allow applications to communicate over HTTP using standard methods like GET, POST, PUT, and DELETE.
Relume
A design system for Webflow that provides a collection of pre-designed components and templates.
Responsive Design
An approach to web design that ensures websites look good and function well on all devices and screen sizes.
Responsive Images
Ensuring images on websites are optimized for different screen sizes and resolutions, improving load times and performance.
SEO (Search Engine Optimization)
Optimizing a website to rank higher in search engine results and attract more organic traffic.
SEO Meta Tags
Tags used to define metadata for SEO purposes, improving search engine visibility and rankings.
SEO for New Zealand Websites
Strategies for optimizing Webflow websites to rank well in New Zealand search results.
SSL Certificates
Encrypting data transmitted between a website and its users to ensure privacy and security.
Security Best Practices
Implementing measures to protect websites from security threats, such as malware and hacking attempts.
Software as a Service (SaaS)
Delivering software applications over the internet as a service, often on a subscription basis.
Third-Party Integrations
Integrating third-party services and tools into a website to enhance functionality.
UI (User Interface)
The part of a website or application that users interact with directly, including buttons, forms, and menus.
UX (User Experience)
The overall experience a user has when interacting with a website or application, focusing on ease of use and satisfaction.
User Testing
Testing a website or application with users to gather feedback and identify usability issues.
Version Control
Managing and tracking changes to software projects, enabling collaboration among developers.
Visual Development
Developing websites with a focus on visual design and aesthetics, ensuring a cohesive and appealing look.
Web Accessibility
Ensuring websites are usable by people with disabilities, complying with accessibility standards.
Web Animation
Creating animations for websites to enhance user experience and engagement.
Web Apps
Applications that run on web browsers instead of being installed on a device, providing cross-platform compatibility.
Web Design
The process of creating the visual aspects of websites, including layout, colors, and graphics.
Web Development
The process of building and maintaining websites, encompassing both front-end and back-end development.
Web Hosting
Providing storage and access to websites on the internet, ensuring they are available to users 24/7.
Webflow
A visual web design tool that allows users to create responsive websites without coding.
Webflow CMS for Multilingual Content
Using Webflow's Content Management System to create and manage multilingual websites, particularly useful for New Zealand's diverse population.
Webflow Interactions
A feature in Webflow that allows designers to create complex animations and interactive elements without coding.
Webflow for New Zealand Businesses
How Webflow can be utilized by New Zealand businesses to create professional and effective websites.
Wireframing
Creating basic visual guides for the structure and layout of a website, often as part of the design process.
Wized
A tool that adds dynamic capabilities and advanced interactions to Webflow projects.
Wized Logic
A feature in Wized that allows users to create custom logic and conditions for dynamic content and interactions in Webflow projects.
Wized Variables
Variables used in Wized to manage dynamic data and interactions within Webflow projects.
Xano
A no-code backend platform providing database, API, and business logic services.
Zapier
An automation tool that connects different apps and services to automate workflows.