Dreamland: Revitalizing Brand Identity and Messaging

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Comprehensive Brand Refresh

In 2024, I embarked on a complete brand revitalization for Dreamland, a coffee kombucha brand. This one-off project encompassed a thorough overhaul, including refreshing the visual identity and crafting compelling new copy to re-energize their overall brand presence.

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New Brand Imagery

Developed new visuals, from photography to graphic elements, that better reflected Dreamland's desired brand personality. This included:

• High-quality, vibrant photographs showcasing the product.
• Custom graphic elements that resonated with the brand's ethos.

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Engaging Copywriting

Revamped website copy, marketing materials, and other messaging to deliver a more impactful and consistent brand voice. Key highlights include:

• Crafting a narrative that connects with the target audience.
• Ensuring all written content was engaging and aligned with the brand's refreshed identity.

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Cohesive Transformation

Ensured that the new visual and written elements worked together seamlessly to create a unified and appealing brand experience. This included:

• Integrating new visuals and copy across all platforms.
• Utilizing Webflow's Ecommerce functionality to streamline the online shopping experience.

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The Power of Fresh Branding

This project highlights my ability to analyze an existing brand, identify areas for improvement, and strategically execute a comprehensive refresh that resonates with the target audience.

Timeline: 2024

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