My partnership with Equip2 started with focused website updates but quickly evolved into a complete brand transformation and ongoing content development. I've played a crucial role in revitalizing their digital presence, improving user experience, and strengthening their online messaging.
Visual Overhaul: Collaborated closely with a graphic designer to implement a fresh, modern aesthetic that aligns with Equip2's expertise in the quarry equipment industry.
UX Enhancements: Revamped navigation, layout, and button design for intuitive browsing and increased conversions.
Content Restructuring: Reworked product pages, the homepage, and blog sections to deliver clear, informative content that showcases Equip2's products and services.
Optimized Existing Content: Edited and refined existing website copy for clarity, search engine visibility, and a more engaging tone.
New Content Creation: Developed compelling product descriptions, informative blog articles, and website updates, ensuring regular additions of fresh, relevant content.
Strategic Content Focus: Shaped the overall content strategy to highlight industry expertise and Equip2's unique value proposition.
Social Media Manager: Took over as the social media manager, developing and executing strategies to increase engagement and brand visibility across multiple platforms.
Blog Editor and Content Manager: Overseen the blog, ensuring consistent, high-quality content that engages the audience and supports SEO goals.
Campaign Collaboration: Contributed insights and content optimization suggestions that helped boost campaign performance by a remarkable 340%.
My commitment to Equip2's long-term success is reflected in our ongoing collaboration. I continue to provide strategic content development, website maintenance, and refinements to ensure their online presence remains both impactful and up-to-date.
Timeline: 2023 - Present
Client Testimonial: "Liam is very adaptable, responsive, and does good work. Looking forward to doing more with Liam."
