Equip2: Webflow Management
Webflow development - Content management

Equip2: Brand Refresh and Enhanced Online Presence

My partnership with Equip2 started with focused website updates, but quickly evolved into a complete brand transformation and ongoing content development. I've played a crucial role in revitalizing their digital presence, improving user experience, and strengthening their online messaging.

Website Brand Refresh

  • Visual Overhaul: Collaborated closely with a graphic designer to implement a fresh, modern aesthetic that aligns with Equip2's expertise in the quarry equipment industry.
  • UX Enhancements: Revamped navigation, layout, and button design for intuitive browsing and increased conversions.
  • Content Restructuring: Reworked product pages, the homepage, and blog sections to deliver clear, informative content that showcases Equip2's products and services.

Content Management & Writing

  • Optimized Existing Content: Edited and refined existing website copy for clarity, search engine visibility, and a more engaging tone.
  • New Content Creation: Developed compelling product descriptions, informative blog articles, and website updates, ensuring regular additions of fresh, relevant content.
  • Strategic Content Focus: Shaped the overall content strategy to highlight industry expertise and Equip2's unique value proposition.

Marketing Support

  • Campaign Collaboration: Contributed insights and content optimization suggestions that helped boost campaign performance by a remarkable 340%.

Ongoing Partnership

My commitment to Equip2's long-term success is reflected in our ongoing collaboration. I continue to provide strategic content development, website maintenance, and refinements to ensure their online presence remains both impactful and up-to-date.

Timeline: 2023 - Present

Available for work
Helping clients
achieve goals